Flyp Financial
Copywriting, Strategy, Automation, Design
Flyp is a fintech company that offers a gamefied banking experience for the underbanked.
MY ROLE: Email copywriting, campaign concept, graphic design, automated workflow build, email build (HubSpot) and target list segmentation
OBJECTIVE: Develop a launch campaign to pitch to Waitlist subscribers.
ADDED CHALLENGES:
Some members of Waitlist had been waiting over a year due to the delay of app development
Email launch needed to roll out slowly over a month to make sure team could handle all the KYC and other regulatory issues.
RESULTS:
In 6 weeks, Flyp:
converted over 10% of email list (over 1,000 new customers)
29% average open rate
13% click-thru rate
Flyp was having a hard time nailing down their messaging. Their audience is mostly Millenials, Gen Z and folks who are unbanked or underbanked.
They wanted the emails and other content to be fun and bright. Using HubSpot’s Marketing Hub, I developed an Email Nurture Campaign with 9 emails, spread across the user-journey and tied to user activity.
Launch Rollout (21k contacts) took place over 16 batches to ensure the Flyp Team could handle it. To do this, I used HubSpot list segmentation and custom properties to develop a 3-Step Sequence for email nurture.
